But it is more than that, it can also be a way to market to consumers. So, how can CRM best be described? As we can see from the above example, it is a way to better manage customer relations through the use of data and technology. Apple can use its knowledge of users to offer better recommendations so that users find its services more satisfying.

It allows Apple to build a better data set for each user via enhanced tracking and demographic information.This move by Apple is shrewd for a couple of reasons: Apple uses CRM in a few interesting ways, the most obvious being its reliance on forcing users to register an Apple ID to use its products. What is CRM?Įxplaining CRM is best accomplished using an example, in this case, one from tech giant Apple. Don’t worry if this all sounds a little confusing, we’ll dive into everything you’ll need to handle CRM for your accounting business like a pro. This has led to CRM being used in fields as disparate as accounting, consulting, agriculture, and the hospitality industry.īut what is CRM? And more importantly, how can it be used by your accounting firm to stimulate growth and improve business outcomes? Well, the answer is more complicated than it first appears, CRM is more than a technique, technology, or tool for interacting with customers, it is all those things (and more) in a comprehensive package. This customer relationship management, or CRM, system has recently found use in a variety of industries where it has shown a positive impact.ĬRM tracks an entire consumer lifecycle and has seen rapid change as a field recently thanks to advances in data analysis techniques and computation that have made studying large data sets not only possible-but useful as well. Have you ever thought about what companies do with all the data they collect from the surveys you find printed on the back of a receipt? The answer has a lot to do with technology systems that allow companies to manage and judge the success of their customer-business relations.

Accounting crm software reviews